Last updated: 24 July 2026
MELTED respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us, join our loyalty programme or receive marketing from us.
MELTED is operated by:
M AND Z FOODS 245 LIMITED
245 Glasgow Road, ML3 0QG
Hamilton, Scotland
Email: info@eatmelted.co.uk
For data protection purposes, M AND Z FOODS 245 LIMITED is the controller of personal information covered by this Privacy Policy where we determine how and why that information is used.
1. Information We Collect
Depending on how you interact with MELTED, we may collect:
Information you provide to us
This may include:
- your name;
- email address;
- telephone number;
- delivery address;
- billing or payment-related information;
- details of your orders;
- collection or delivery instructions;
- account or loyalty information;
- promotional code usage;
- messages and customer service enquiries;
- feedback or complaints; and
- marketing preferences.
Where you tell us about a food allergy or dietary requirement, information relating to that request may also be processed so that we can deal with your order safely.
Information collected automatically
When you use our website, we or our service providers may collect information including:
- IP address;
- browser and device information;
- website activity;
- pages viewed;
- referral information;
- order-session information; and
- cookie or similar technology information.
2. How We Use Your Information
We may use your information to:
- process and fulfil orders;
- arrange delivery or collection;
- take and verify payments;
- contact you about an order;
- respond to enquiries and complaints;
- process refunds;
- manage customer accounts;
- operate loyalty and reward programmes;
- prevent fraud and misuse;
- maintain the security and operation of our website;
- understand and improve our services;
- maintain business and accounting records;
- comply with our legal and regulatory obligations; and
- send marketing where we are permitted to do so.
3. Our Lawful Bases
UK data protection law requires us to have a lawful reason for processing personal information.
Depending on the circumstances, we may process information because:
Contract
Processing is necessary to take steps at your request or fulfil our contract with you.
For example, we need your name, order information, contact information and delivery address to process and deliver an order.
Legal Obligation
We may process information where necessary to comply with legal, tax, accounting, food-safety or regulatory obligations.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided those interests do not override your rights.
These interests may include:
- operating and improving MELTED;
- preventing fraud;
- protecting our systems;
- dealing with customer complaints;
- understanding how customers use our services; and
- maintaining appropriate business records.
Consent
Where required, we rely on your consent, including for certain marketing activities and non-essential cookies or similar technologies.
You can withdraw consent at any time.
4. Food Allergy Information
Where you voluntarily provide information relating to a food allergy, we use that information for the purpose of handling your order and communicating the allergy to the people involved in preparing or fulfilling it.
We only use this information where permitted by applicable data protection law and do not use allergy information for unrelated marketing purposes.
5. Marketing
Where permitted by law, we may use your contact details to send you information about MELTED, including offers, discounts and promotions.
This may include email or SMS marketing.
Where consent is required, we will ask for it.
In certain circumstances, the law may allow us to market similar products or services to existing customers, subject to the applicable requirements and your right to opt out.
You can stop receiving marketing at any time by:
- using the unsubscribe or opt-out option contained in the message; or
- contacting info@eatmelted.co.uk.
Opting out of marketing will not prevent us from sending necessary service communications relating to an order you have placed.
6. Who We Share Information With
We may share personal information where necessary with trusted service providers that help us operate MELTED, including providers of:
- online ordering systems;
- payment processing;
- website hosting and technology;
- delivery services;
- email and SMS communications;
- customer loyalty and marketing systems;
- analytics;
- accounting and professional services; and
- fraud prevention or security services.
We only share information where there is an appropriate reason to do so.
We may also disclose information where required by law, a regulator, court or other competent authority.
We do not sell customers’ personal information.
7. Payment Information
Payments made through our website may be processed by specialist payment providers.
We may not receive or store your complete payment-card details ourselves. Payment providers process payment information in accordance with their own security and privacy requirements.
8. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
- fulfil orders;
- deal with complaints or disputes;
- maintain accounting and tax records;
- comply with legal obligations; and
- establish or defend legal claims.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we will delete it, anonymise it or otherwise dispose of it appropriately.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Some technologies are necessary for functions such as:
- keeping the website secure;
- maintaining an online shopping basket;
- processing orders; and
- remembering information required during checkout.
We may also use non-essential technologies for analytics, advertising or other purposes.
Where consent is required, non-essential cookies or similar technologies will not be used until you have been given an appropriate choice.
Further details about the technologies used on our website should be available through our Cookie Policy or cookie settings.
10. International Transfers
Some technology and service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we take steps required by applicable data protection law to ensure an appropriate level of protection is in place.
11. Security
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
No internet-based system can be guaranteed to be completely secure, but we take reasonable measures appropriate to the information we process.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete information in certain circumstances;
- ask us to restrict processing;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- complain about how your personal information has been handled.
Not every right applies in every situation.
To exercise a right, contact:
info@eatmelted.co.uk
We may need to verify your identity before responding.
13. Complaints
Please contact us first if you have concerns about how MELTED uses your personal information.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information about making a complaint is available at the ICO’s website.
14. Children’s Information
Our website and online ordering service are not designed for the purpose of collecting personal information from children.
If we become aware that personal information has been provided in circumstances where it should not have been collected, we will take appropriate steps.
15. Changes to This Privacy Policy
We may update this Privacy Policy where our services, technology or legal obligations change.
The latest version will be published on our website and the date at the top will show when it was last updated.
16. Contact Us
For questions about this Privacy Policy or how we use your personal information:
MELTED
M AND Z FOODS 245 LIMITED
245 Glasgow Road, ML3 0QG
Hamilton, Scotland
Email: info@eatmelted.co.uk